By Leon Zurawicki
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Over the past 10 years advances within the new box of neuromarketing have yielded a number of findings which defy universal stereotypes approximately shopper habit. cause and feelings don't unavoidably seem as opposing forces. fairly, they supplement each other. as a result, it finds that customers make the most of psychological accounting tactics diverse from these assumed in retailers' logical inferences by way of time, issues of score and selecting, and in post-purchase overview.
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Extra info for Neuromarketing: Exploring the Brain of the Consumer
Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki